Your task will be to explore the dataset using Tableau's data visualisation tools in an effort to extract commercially-important insights in preparation for a presentation of your findings to senior management of the company.
The deliverable content will be in two parts:
Which visualisations and which variables you wish to explore will be depend on your judgement. The task is designed to simulate real-life situations when business analysts are faced with raw data and need to spend time exploring, or mining, the dataset hoping to discover interesting trends, patterns and relationships.
The length of the report should not exceed 1,500 words. You should also include an executive summary at the beginning of no more than one side of A4. Please also include a table of contents. The executive summary and table of contents are not included in the 1,500-word limit.
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