A brief introduction: With a summary of your understanding of the organization’s mission and their communication problem

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Description

DIGITAL PUBLIC RELATIONS

ASSIGNMENT 2 – CAMPAIGN STRATEGY

Total Marks: 10

Prepare a Digital Campaign Strategy based on the following brief and submit a proposal:

CAMPAIGN

ETHICAL WILDLIFE PHOTOGRAPHY – AWARENESS CAMPAIGN

CLIENT

CONSERVATION INDIA

OBJECTIVE

Create awareness about dangers to wildlife from incursions into their habitat by humans,

Create awareness about best practices in wildlife photography

Create awareness about the work of Conservation India towards this and encourage people to become ambassadors for this messaging campaign

TARGET AUDIENCE

ASPIRING YOUNG WILDLIFE PHOTOGRAPHERS

ADVENTURE AND ECO TRAVELLERS

CHANNELS

Digital-led

DURATION

TWO MONTHS

BUDGET

NOT SPECIFIED

KNOWLEDGE RESOURCES

Conservation India: https://www.conservationindia.org/about-ci

Ethical Wildlife Photography: https://www.conservationindia.org/resources/ethics

 

Your proposal document should contain (Max. 1,200 words):

·         A brief introduction: With a summary of your understanding of the organization’s mission and their communication problem

·         A brief analysis of your (informal) research into the subject and the target audience

·         A point-by-point outline of your strategy, channels/platforms, tools, activities, content ideas etc.

·         A summary of your deliverables based on the above

·         A brief estimate about budget (if your proposal includes paid PR)

·         An outline of the measurement tools and the timelines proposed for implementation

 

Submit your proposal in the form of a Word/PDF document on MS Teams.

(file name format: Roll No_Name_Assignment2)

Submission Deadline: Dec 2, 2020

Instruction Files

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