A brief introduction: With a summary of your understanding of the organization’s mission and their communication problem
others
Description
DIGITAL PUBLIC RELATIONS
ASSIGNMENT 2 –
CAMPAIGN STRATEGY
Total Marks: 10
Prepare a Digital Campaign Strategy based on the following
brief and submit a proposal:
|
CAMPAIGN |
ETHICAL WILDLIFE PHOTOGRAPHY – AWARENESS CAMPAIGN |
|
CLIENT |
CONSERVATION INDIA |
|
OBJECTIVE |
Create awareness about dangers to wildlife from incursions into their
habitat by humans, Create awareness about best practices in wildlife photography Create awareness about the work of Conservation India towards this
and encourage people to become ambassadors for this messaging campaign |
|
TARGET AUDIENCE |
ASPIRING YOUNG WILDLIFE PHOTOGRAPHERS ADVENTURE AND ECO TRAVELLERS |
|
CHANNELS |
Digital-led |
|
DURATION |
TWO MONTHS |
|
BUDGET |
NOT SPECIFIED |
|
KNOWLEDGE RESOURCES |
Conservation India: https://www.conservationindia.org/about-ci Ethical Wildlife Photography: https://www.conservationindia.org/resources/ethics |
Your proposal document should contain (Max. 1,200 words):
·
A brief introduction: With a summary of your
understanding of the organization’s mission and their communication problem
·
A brief analysis of your (informal) research
into the subject and the target audience
·
A point-by-point outline of your strategy,
channels/platforms, tools, activities, content ideas etc.
·
A summary of your deliverables based on the
above
·
A brief estimate about budget (if your proposal
includes paid PR)
·
An outline of the measurement tools and the
timelines proposed for implementation
Submit your proposal in the form of a Word/PDF document on
MS Teams.
(file name format: Roll No_Name_Assignment2)
Submission Deadline:
Dec 2, 2020
