The purpose of this assignment is for you to learn how to analyze a marketing survey dataset using Topics 1-21 in this book, R, RStudio, R Commander, R-packages and R Markdown and write a full management report. When finished, the resulting report should fully explain the study, present the basic and advanced findings to support pending marketing decisions of the marketing manager for Alpha Tire. # Executive summary Present the key findings and recommendations in 10 or fewer bullet points. Include objectives, sample, key findings, main recommendation. Investigate formatting options. You may prepare a slide in PowerPoint and place here if you feel that it might be more effective. And, slides can be prepared in R Markdown. # Background A background for this case was provided in Assignment 1. You may use some of that or anything else you can find. You may be creative and invent some additional relevant background. # Study Objectives The primary motivation for the study was to obtain consumer reactions to various semi-finished commercials and to determine if those perceptions influence tire preference and conviction. <p style="color:blue">__NB: Your task is to address the issues below in this case. Also, present any other findings based on your analysis of the data that might help management better understand this market and make more effective decisions.__</p> From Alpha's point of view, the following key research questions were raised that were relevant to the firm's marketing strategy.