Apple Case Study The thing you have to do is to complete the project. please see the word file. INTRO: Tim Cook has resigned as CEO of Apple, and you have been named to take his place. Apple sales have fallen the last two years due to intense competition from Galaxy phones and related technology, as well as an increase in Windows phones and technology since the release of Windows 10.
Consumerism has moved towards acknowledging each new Galaxy phone release typically has equal or better features than the newest iPhone, and it is always offered at a lower price than the newer iPhone models. SITUATION: Apple historically has used a differentiation strategy. However, it is imperative that the new CEO consider all possible strategies, as it may be time for Apple to be more competitive in its pricing YOUR TASK: You will develop the management strategy that will take Apple back to being the leader in every product area it competes in. Your strategic plan must show due consideration of all leading economic indicators. Your strategic plan must show due consideration of each management strategy option and list the advantages and disadvantages of each strategy, so that the best strategy for Apple can be identified and selected. Detail an execution strategy that supports your new management strategy.