Cupertino, California — Ahead of Earth Day, Apple today announced that for every device received at Apple stores and apple.com through the Apple GiveBack program from now through April 30, the company will make a donation to the non-profit Conservation In
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1.
Cupertino, California — Ahead of Earth Day,
Apple today announced that for every device received at Apple stores and apple.com through the Apple GiveBack program from now through April 30, the company will
make a donation to the non-profit Conservation International.
2.
As part of its ongoing recycling effort,
the company also debuted Daisy, a robot that can more efficiently disassemble
iPhone to recover valuable materials. Both Apple GiveBack and Daisy support
Apple’s commitment to create a healthier planet through innovation — and help
the company move a step closer to its goal of making its products using only
recycled or renewable materials.
3.
“At Apple, we’re constantly working toward
smart solutions to address climate change and conserve our planet’s precious
resources,” said Lisa Jackson, Apple’s vice president of Environment, Policy
and Social Initiatives. “In recognition of Earth Day, we are making it as
simple as possible for our customers to recycle devices and do something good
for the planet through Apple GiveBack. We’re also thrilled to introduce Daisy
to the world, as she represents what’s possible when innovation and
conservation meet.”
4.
Through Apple GiveBack, customers will be
able to turn in their devices at any Apple Store or through apple.com to be recycled or traded in. For each Apple device
received today through April 30, Apple will make a donation to Conservation
International to support its efforts to preserve and protect the environment.1 Eligible devices
will receive credit that customers can use toward an in-store purchase or put
on an Apple Store Gift Card for future use.1
5.
Conservation International uses science,
policy and partnerships to protect the natural world people rely on for food,
fresh water and livelihood. Founded in 1987, the organization works in more
than 30 countries on six continents to ensure a healthy, prosperous planet.
