Description

All companies must address and have timely answers to three central questions: 

1. What’s the company’s present situation? - This pushes managers to evaluate the company’s performance, resources, products, forces, weaknesses, industry conditions, etc. 

2. Where does the company need to go from here? - It forces managers to think strategically about the direction the company should be headed to grow the business. 

3. How should it get there? - It challenges managers to craft and execute a strategy to meet the targeted outcomes/goals.