Section: Specific Media Objectives/Mix
Identification of the reach, frequency, and message weights sought. What will be the geographical allocation of the media budget and why? Which media will be used and why? What scheduling pattern will be employed? All of this should be accompanied by a concise media rationale statement as to the potential efficiency and effectiveness of the proposed media plan. A media plan flow chart should be included.
its about the flying car the Terrafugia.
can you please write me two paragraphs.
NOTE: can you please focus on The Wall street journal, and what wealthy people will read most probably because the Terrafugia is expensive.
you can search for more references that one above is just the official website.