The problems and seriousness were clearly identified in the statements.
business
Description
BUSINESS CASE ANALYSIS RUBRIC (100 points available)
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Exceeds Standards |
Meets Standards |
Fails to Meet Standards |
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Executive Summary (5 %) 2 page maximum |
Case summary is complete
and insightful; stakeholder analysis is complete, problem statement is clear
and accurate, excellent details of case analysis, excellent alternatives to
address the problems, selection of appropriate solution is exceptionally
detailed, thought out and addresses the case issue(s), excellent details of
implementation plan. • Did not waste space summarizing information
already found in the case. (10) |
Case summary contains most
important points; stakeholder analysis is adequate, problem statement
provides some insight to case, brief details of case analysis, adequate
alternatives to address the problems, selection of appropriate solution is adequately
thought out and addresses the case issue(s), some details of implementation
plan • Some summarizing of information already
found in the case. (8) |
The case summary does not
describe case adequately; is incomplete or missing. Stakeholder Analysis is incomplete or
missing. Problem statement is inadequate or missing; brief or few/weak case
analysis details provided, selection of appropriate solution is not discussed
and/or does not address the case issue(s).
Weak or missing details of implementation plan. • Wasted space summarizing information
already found in the case. (6) |
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Introduction and Stakeholder Analysis (10 %) 1
page maximum A brief introduction
of the case and information about the stakeholders and their stakes. |
Case introduction is
complete and insightful Identifies all stakeholders
and their stakes clearly and insightful. (10) |
Case introduction contains
most important points Identifies majority of stakeholders
and their stakes moderately. (8) |
The case introduction does
not describe case adequately; is incomplete or missing Identifies few, or any stakeholders
and their stakes. (6) |
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Problem Statements (15%) ½ page maximum Problems should be stated
in terms that are actionable by the
decision-maker for the analysis. •
The problems and seriousness were
clearly identified in the statements. •
Each problem is stated in one sentence and is not given in the form of
a question. |
All Critical issues and
key problems faced by the company’s
decision-makers are clearly identified and stated in terms that are actionable
by the company’s leadership. (15) |
Critical issues and key
problems are partially identified and stated in terms that are actionable by
the company’s leadership (10) |
Critical issues and key
problems are not clearly identified and stated in terms that are actionable
by the company’s leadership 2 or more of the following
errors apply: *Problems stated may refer to environmental
conditions *Recommendations are stated as problems. * Problems may not be stated in single,
concise, complete sentences. (5) |
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Problem Analysis (20%) ¾ page maximum Problems are dissected to
analyze key factors. ·
SWOT and Ishikawa Analysis Tools ·
There was a well-focused
diagnosis of strategic issues and key problems that demonstrated a good grasp
of the company’s present situation and strategic issues. |
Analysis
includes all of the following: * Critical
issues and key problems that * The SWOT and Ishikawa analysis tools are applied
effectively * Relevant financial analysis (if necessary) is
applied (Financial ratios or other financial analysis approach) (15) |
Analysis includes 2 of
the following: *
Critical issues and key problems that * The SWOT and Ishikawa analysis tool is applied * Relevant financial analysis (if necessary) is
applied (Financial ratios or other financial analysis approach) (10) |
Analysis includes 1 of
the items listed in the next column. *
Critical issues and key problems that * The SWOT and Ishikawa analysis tool is applied * Relevant financial
analysis (if necessary) are missing or incomplete (Financial ratios or other financial analysis
approach) (5) |
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Identification and Evaluation of Alternatives (15%) This is for brainstorming. Arguments are provided for
and against each alternative. |
Identifies a
comprehensive set of thoughtful alternatives, excluding “Do Nothing”
alternatives (Alternatives that address the main problem(s)). There is a set of
alternatives for each problem. Pros and cons for
alternatives are provided.
Arguments are convincing, supported & comprehensive. (15) |
Identifies majority of
alternatives (Addressing the main problem(s)), excluding “Do Nothing”
alternatives. May have only 1 set of
alternatives for more than one problem. Pros and cons for
alternatives are provided. Most of
the arguments are convincing & supported. May be missing a few pros
and/or cons. (12) |
Identifies few, if any
alternatives (Addressing the main problem(s)) listed or not all aspects of identified problems
are addressed. Pros & cons for few,
if any alts or only 1 alt. for
each problem; Missing significant discussion of alternative pros or cons.
(10) |
