Marketers are making sales promotion

marketing

Description

Many marketers are making sales promotion an integral part of their brand building strategies. Traditionally, marketers have thought of sales promotion as primarily offering a short-term incentive to buy. In fact, in the past new marketing students were warned that sales promotions could actually have a negative effect on a brand's reputation and that frequent discounts and "deals" diminished brand image.


Do you agree or disagree that sales promotion can have a negative effect on brand image? Explain your answer using examples.

Please answer the above question in an essay style illustrating multiple examples in details while citing scholarly sources.


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