Many marketers are making sales promotion an integral part of their brand building strategies. Traditionally, marketers have thought of sales promotion as primarily offering a short-term incentive to buy. In fact, in the past new marketing students were warned that sales promotions could actually have a negative effect on a brand's reputation and that frequent discounts and "deals" diminished brand image.
Do you agree or disagree that sales promotion can have a negative effect on brand image? Explain your answer using examples.
Please answer the above question in an essay style illustrating multiple examples in details while citing scholarly sources.
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