Marketing

Total Assignments: 770

Marketing Strategy of EBay

Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these q...

Marketing and Hospitality Management

Article Critique/ Essay on  marketing and hospitality management styles.Find two articles pertaining to  marketing and hospitality management styles. The articles should be less than three years old and should exceed three pages in length. Analyze and evaluate the articles as to their relevance in today's marketplace, and organize your Article Critique as follows:Part 1 of the critique consists of the identification of the articles. Be certain that you provide readers with eno...

Marketing Research

Option #1: Creating a Strong Research Plan - ChevronAt the heart of good marketing research is a strong research plan. For your Portfolio Project, you will write a research plan building on the topic and description you submitted in Week 2, the management-decision problem submitted in Week 3, and the outline submitted in Week 6. ( see 3 attached ...

Retail Exercise

Using what you learned in Steps 1-4, prepare a report for the retailer that addresses two issues: First, develop ananalysis of the retail space. What about this retailer do you believe is effective and what areas could be improved?Then, following from this analysis, outline a set of recommendations for redesigning the store (it does not have toinvolve major changes). Do not simply go through an address all the bullet points listed above (for starters some ofthese issues may not even tu...

Marketing segments

Search two ads that are directed to different segments of the population and explain why you understand that is aimed at that segment.Go with the classification of types of segmentation explained in chapter: geographic, demographic, psycho-graphics, behavioral. Include image ads. ...

Marketing Segmentation and Target Marketing

Search two ads that are directed to different segments of the population and explain why you understand that is aimed at that segment.Go with the classification of types of segmentation explained in chapter: geographic, demographic, psycho-graphics, behavioral. Include image ads. ...

Retail Analysis

Using what you learned in Steps 1-4, prepare a report for the retailer that addresses two issues: First, develop ananalysis of the retail space. What about this retailer do you believe is effective and what areas could be improved?Then, following from this analysis, outline a set of recommendations for redesigning the store (it does not have toinvolve major changes). Do not simply go through an address all the bullet points listed above (for starters some ofthese issues may not even turn ...

Market Efficiency and Value Creation

This is the assignment...This concept that market prices measure the value of assets is formalized in...

Online shopper

Master in MarketingPreparing for Dissertation ( online shopper) Week 1 Preview: Your DissertationBeginning your DissertationPrint PageNOTE: The Week 1 Core Skills Exercise – ‘Initial Research Plan’ – must be completed to facilitate Advisor Matching.This week, you will continue to develop your ideas from the previous research module, now considering how these initial ideas may inform your Dissertation. You will think carefully about your research topic or problem, res...

Social Media Initiatives

Question: Submit a network diagram of the logical sequence of ALL activities in your project. (Go to Microsoft Project and enter all of your activities (your WBS) into the software. Then enter all of your dependencies & time duration. Then "click" view, (you may have to click "more views) and you'll see "network diagram". Click this and you should see the network diagram for your project. Submit the MS Project file.Project Overview:Project Name: Social Media InitiativesProject Sp...

Marketing mix strategy.

Reason: OtherDiscuss their current marketing mix and the communication channels used.TInclude the following:Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).Recommend a new marketing mix strategy based on any weakness(es) you discovered.Examine the company's current positioning strategy.Determine whether or not to change that strategy.Identify any considerations to be used when buildi...

Marketing Research.

Marketing Research1. How can marketing managers use a data base to more effectively sell products and services?2. What are the most useful digital analytic measurement for websites and social media?3. Explain the importance of secondary research for formulating an annual Marketing Plan?4. What are the components of product research compared to advertisin...

Identification of THREE transaction cost methodologies.

[1] Outline three types of transaction costs analyses that can be used to optimise trader’s strategies?(Note: At least three transaction costs analyses should be discussed, with a description of their prosand cons. References to academic articles are required) [25 marks]The main points/questions that should be addressed include:- Describe at least three types of TCA that can be performed.- For each of the TCAs identi...

The year 1910 was the turning point in Zegna's history that is when Ermenegildo Zegna took control of his father's textile business located in Biella

The year 1910 was the turning point in Zegna's history, that is, when Ermenegildo Zegna took control of his father's textile business located in Biella, an industrial textile district located in Northern Italy. He concentrated on the production of textiles for high-quality menswear in an attempt to compete with the Br...

Under Armour UA was founded in 1996 by Kevin Plank

Under Armour (UA) was founded in 1996 by Kevin Plank, a former Maryland football player, who began by selling compression clothing that could “wick” sweat away from the body to college sports teams out of the trunk of his car....

ARTICLE ON GLOBAL MARKETING.

Find a scholarly, peer-reviewed journal article (published within the last 5 years) on Global MarketingWrite an article review of 750-1,000 words that addresses the following: What is the thesis (main idea) of the article?Why is (are) the author(s) writing about the topic?What facts are presented?H...

the 8 steps of personal selling which is also located in chapter 12. Use the sales Promotion.

Please do not use the 8 steps of personal selling which is also located in chapter 12.  Use the sales Promotion.Your viewpoint: you are a sales manager at Provenance Hotels.  Additional properties are located at the lower left of the Hotel Murano web page. You must use one of the Provenance properties listed. Do n...

Consider if your strategic plan is a market entry plan a market expansion plan for an existing organization

Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan. Deciding who the target market is and determining their demographics, behaviors, motivation, needs, and goals are essential because the target market drives the marketing plan. This is typically done through studying research and data related to how potential customers are...

Describe the differences between accidental and intentional exposure to marketing information.

Describe the differences between accidental and intentional exposure to marketing information. Identify a product for which each type of exposure is most common, and discuss implications for developing effective marketing strategies....

Marketing plan for organization .

A. Cover Page1. Marketing Plan for Organization/Company name:2. Proposed by:3. Submitted to:4. Date:B. Table of Contents Suggested number of pages1. Executive Summary 1.02. Company Description 0.53. Strategic F...