Social Media Presence assignment



Analyzing a Company's Social Media Presence:   

Chosen Company: Walmart

This course project allows you to demonstrate your mastery of communication techniques as well as critical, ethical, and analytic thinking as you examine the social media presence of a company of your choosing. Your research-based 8–10-page analysis will include all the elements of a professional analysis that support a preliminary report suitable for presentation to company leadership.


To successfully complete this project, you will be expected to:

  • Inventory a company's current use of social media.
  • Perform a SWOT analysis.
  • Consider ethical questions related to social media practices at the company.
  • Support your analysis with persuasive evidence, properly cited with APA in-text citations.
  • Summarize your main points with suggested next steps the organization should consider.
  • Write professionally and in a manner consistent with expectations for members of the business professions.
  • Assess a company's current use of social media.
  • Conduct appropriate research to create and support assertions.
  • Analyze the implications of social media for the future of a business, identifying strengths, weaknesses, opportunities, and threats.
  • Effectively communicate business concepts and ideas.
  • Assess business situations using an ethical framework.
  • Executive Summary or Abstract.
  • Introduction.
  • Social Media Audit and Comparison.
  • SWOT Analysis.
  • Ethical Assessment.
  • Conclusion (including next steps or highlighted takeaways).
  • APA formatting: In-text citations and references are formatted according to current APA style and formatting.
  • Number of resources: Include a minimum of five resources.
  • Length of paper: Write 8–10 typed, double-spaced pages (not including cover page, table of contents, abstract, or references).
  • Font and font size: Use Times Roman, 12-point font.

 Project Objectives

To successfully complete this project, you will be expected to:

Project Requirements

To achieve a successful project experience and outcome, you are expected to meet the following requirements.

Analysis Paper

Your analysis paper must contain the following sections:

Other Requirements

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